Advertise - Market - Promote

We will promote your property in the most effective ways to get you the best price in the shortest possible time.

The internet is used by 84% of home buyers to find information about specific properties or to find information about a community*

When you list with Coldwell Banker Phyllis Rubin Real Estate, your property is automatically filtered to other websites to ensure maximum exposure.

In addition to our local market exposure, the Coldwell Banker Global Referral Network generates buyer contacts from around the globe.

CGRN helps buyers throughout the world by linking Coldwell Banker offices via the internet.

• Local, Regional and National Advertising - We provide a well executed advertising and public relations program through the Multi Listing Service, local buyer guide publications and newspapers as well as strong regional and national television ad campaigns.
• Coldwell Banker Yard Sign - Our nationally recognized Coldwell Banker yard sign is a highly effective advertising tool that promotes your property 24 hours a day, 7 days a week. Calls generated from our yard sign come from prospective buyers who are already inerested in your neighborhood, have seen your property and are eager for more information.
• Home buyers know Coldwell Banker - National advertising on network and cable television predisposes home buyers to consider Coldwell Banker listed properties.
• Greater name recognition - Our leading national public relations programs create recognition for local Coldwell Banker listings among home buyers throughout North America.

You will here from your Coldwell Banker Phyllis Rubin Real Estate agent regularly on the progress of our marketing activities.

Results - We will report to you the results of events such as open houses and property showings.

Trends - We will discuss current trends in buyer activity, interest rates and competitive prices.

Suggestions - We will share suggestions from othere real estate professionals who have previewed or shown your property.

Progress - We will provide to you regular progress reports on the promotion and sale of your property.

Open Houses

Your Coldwell Banker Phyllis Rubin Real Estate agent will work with you for convenient and productive times to schedule an open house. Open Houses can help bring interested home buyers through your door and attract buyers searching for homes in your neighborhood. A well staged open house can be a powerful way to show off your property to interested buyers.

With years of experience and market knowledge, we will be able to guide you and make helpful suggestions that could increase buyer interest in your home.

Some good points to remember to enhance your property's ability to attract buyers:

Exterior

• Keep grass mowed, shrubs trimmed
• Pick up lawn tools, toys, sweep front walkway
• Clean up after pets

Interior

• Pick up toys and shoes; make beds, put clothes away
• Prepare tables with flowers and place settings; set out a game or "coffe table" book
• Turn off television; play soft background music
• Tidy up bathrooms; set out show towels
• Open drapes and shades; turn on lights, make house look bright and cheery
• Do a quick dusting and give the carpets a once-over vacuum; straighten rugs; empty waste baskets
• Keep pets out of the way; make sure all pet areas are clean and odor free

Special tips for showings

• Secure jewelry, cash mediations and other valuables
• Leave while your house is being shown
• If people who are not accompanied by an agent ask to see your your property, please refer them to us; we will pre-screen them

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Offering a home warranty will enhance the marketability of your property and can lead to a faster, more profitable sale.

A popular feature for buyers

• A home warranty builds buyer confidence by providing repair-or-repalce coverage*
• Helps protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind
• Additional Impact - Special marketing materials will promote your property to potential buyers and help it and out amongst the competition.

* Ask for a specific plan appliction for details.

What is the best price obtainable for your property?

The sale price of your home is one on the most important things to consider and a decision requiring market knowledge and expertise. Your Coldwell Banker Phyllis Rubin Real Estate agent will assist you in determining the most effective list price for your property.

We will provide you with a Competitive Market Analysis to give you a solid foundation for the realistic price range of your property, in your location, and educate you with information so you will clearly understand the local market trends and conditions that will determine the effective sale price of your home.

What affects the market value of your property?

In understanding the market value of your property, we must deal with some factors that we have no control over.

The Competition

• The number of similar properties for sale
• Their prices, financing terms, location and physical condition

Physical Qualities of Your Property

• Location
• Age
• Size of house and lot
• Floor plan and architectural style

Market Conditions

• Interest rates and availability of financing
• Buyer demand
• Prices of recently sold properties
• State of the economy
• Seasonal demand

The importance of competitive pricing.

Key Points to understand when pricing your home

• If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through
• Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is competetively priced
• If your property is priced right, more buyers will be interested when it first hits the market

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The sale process

When an offer is presented for your home, your Coldwell Banker Phyllis Rubin Real Estate agent will negotiate on your behalf to help you obtain the most favorable price and terms, and handle all the sales process details to succefully close the sale.

Understanding choices, meeting your needs

• We will present all offers in an objective fashion, review and explain their terms and help you evaluate how it fits your goals

Handling the details and keeping you informed

• We will monitor the progress of the transaction and keep you informed throughout the entire sales process