Coldwell Banker Phyllis Rubin Real Estate

Coldwell Banker Phyllis Rubin Real Estate continues to lead the Pocono region with the most listings sold, for an independently owned office, for the month of July. It is with great pride that we congratulate our team of real estate professionals for continued excellence and dedicated service delivering real results throughout today’s difficult real estate market. Providing the tools, knowledge and experience necessary for success is the Coldwell Banker Phyllis Rubin Real Estate advantage and why we have come to be recognized as a leader in providing second to none real estate service.

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Great news for Buyers...

Wednesday, July 30, 2008

Today, President Bush signed the recently-passed housing legislation (H.R.
3221) into law. The new first-time homebuyer tax credit will go into
effect immediately. This credit is intended to get buyers off the sidelines
and into the market. The provision should prove to be of great benefit to
Realtors, their clients and to communities. The chart presented below outlines the basic features of the new credit. Click on the link below and you can open a PDF file of the chart.

Home Buyer Tax Credit

5 new sales associates join the Coldwell Banker Phyllis Rubin Real Estate team.

Tuesday, July 01, 2008

5 new sales associates join the Coldwell Banker Phyllis Rubin Real Estate sales team.

Gillian Peifley is an East Stroudsburg resident and will be working with clients at our East Stroudsburg office.

Edward Divins is a Tobyhanna resident and is an experienced real estate agent. Ed will be working with clients at our Mt. Pocono office.

Lesli Williams is a resident of Tobyhanna and has experience in the New York real estate market. Lesli will be working with clients at our Mt. Pocono office.

Maria Mancuso is a resident of East Stroudsburg and has over 2 years experience as a real estate agent. Maria will be working with clients at our East Stroudsburg office.

Douglas McLaughlin is a resident of Pen Argyl and will be working with clients at our Brodheadsville office.

Coldwell Banker Phyllis Rubin Real Estate welcomes our new agents to our growing team of real estate professionals and is happy they chose to part of our team.

Coldwell Banker Phyllis Rubin Real Estate names two new agents

STROUDSBURG, Pa., -- (June 17, 2008) – Coldwell Banker Phyllis Rubin Real Estate, with seven offices in the Monroe County area, welcomes two new agents to its staff of more than 70.

New agents Tia Benjamin and Stan Usavage will both be working with clients at our Mt Pocono office.

Coldwell Banker Phyllis Rubin Real Estate welcomes Tia and Stan as new real estate professionals to our organization and are happy they chose to be part of our team.

Congratulations 2008 S.M.A.R.T. Graduates!

Coldwell Banker Phyllis Rubin Real Estate

S.M.A.R.T. Graduating class of 2008

Monday, June 4th, 2008

Coldwell Banker Phyllis Rubin Real Estate is proud to announce the 2008 Graduates of the Floyd Wickman S.M.A.R.T training program. The S.M.A.R.T Program, being taught by Master Trainer Shelly Spiegel, has been developed specifically to train real estate professionals how to manage the changes of a shifting market. The program focuses on key areas of selling skills and business building practices. Associates who successfully complete the 7 week program average 30 closed transactions a year.

Heather D’Adamo Owner/Broker of Coldwell Banker Phyllis Rubin Real Estate extends her personal congratulations to this year’s graduates recognizing –“All our students have come a long way toward building their Book of Business as they have generated 218 Referral Leads during the program - an average of 10.38 per person. They attended 265 listing appointments – developing relationships that will bring them future business including working FSBO's. Ongoing education and sales skill development programs are key to a sales associate’s success and ensure a great advantage too Coldwell Banker Phyllis Rubin Real Estate clients. Providing highly trained professionals has and continues to be a priority at Coldwell Banker and part of the beneficial services our clients deserve and expect.”

Total results from participation in this year’s S.M.A.R.T. program are as follows:

21 agents

136 transactions (listings, sales and sold listings)

1.08 transactions per agent per week (4.32 per month)

$17,661,479 Total Dollar Volume

$841,022 Per agent

56 Price Reductions

134 Buyers into the offices

ALL IN 42 DAYS!!!

Congratulations again to the class of 2008 for their commitment to excellence and a job well done.

Coldwell Banker Phyllis Rubin Real Estate names two new agents

STROUDSBURG, Pa., -- (June 3, 2008) – Coldwell Banker Phyllis Rubin Real Estate, with seven offices in the Monroe County area, welcomes two new agents to its staff of more than 70.

Edward Divins comes to Coldwell Banker from Wilkins and Associates and will be stationed at our Mt. Pocono office.

Margaret Greener has been in the Real Estate industry for over 4 years and will be stationed at our Brodheadsville office.

Coldwell Banker Phyllis Rubin Real Estate welcomes Edward and Margaret as new real estate professionals to our organization and are happy they chose to be part of our team.

Coldwell Banker Phyllis Rubin Real Estate Recognizes Top Producers

Monday, May 26, 2008

Coldwell Banker Phyllis Rubin Real Estate announces the recipients of the 2007 “Awards of Excellence”. Awards are given for performance excellence in specific and general categories of business achievement, recognizing our most successful and dynamic associates throughout the companies seven local offices. A luncheon was given at the Edelweiss Restaurant and Alpine Pub in Pocono Lake, PA honoring the company’s highest achievers with category awards for the following representatives.

Awards Presentations-Top 5 sales associates

Listings Sold by Unit

#1 Connie Foland

#2 Dawn Kephart

#3 Al Keller

#4 Bobbie Smith

#5 Jeff Peterson

Listings Sold by Volume

#1 Connie Foland

#2 Dawn Kephart

#3 Al Keller

#4 Bobbie Smith

#5 Craig Hackman

Total Listings Taken by Unit

#1 Connie Foland

#2 Bobbie Smith

#3 Dawn Kephart

#4 Al Keller

#5 Elizabeth Hane

Buyer Controlled Sales by Unit

#1 Jeff Peterson/Dana Foley

#2 Libbie David

#3 Kris Collis

#4 Cynthia Lynch/Marie Burkey/Larry Smith

#5Dawn Kephart

Buyer Controlled Sales by Volume

#1 Dana Foley

#2 Jeff Peterson

#3 Larry Smith

#4 Cynthia Lynch

#5 Al Keller

Least Amount of Expired Listings #1 Sales Associate

Cynthia Lynch

Most Outgoing Referrals #1 Sales Associate

Cynthia Folweiler

Above and Beyond Award

Blanca Cordero

Spirit Award

Charles McQuillan

Most Leads Generated from Stroud Mall

Bobby Sepolen

Highest Average Gross Commission – Top 3 Sales Associates

Al Keller

Dana Foley

Connie Foland

Rookie of the Year

Karen Wagner

The agenda also included a presentation recognizing the hard work and dedication of the office coordinator staff, as well as an introduction speech given by Nancy Bittner, Director of Career Development.

Coldwell Banker gets in the car! Keeping up with technology with Dash Express

Saturday May 17th, 2008

Coldwell Banker^®/Dash Express™ FAQ

1. What is Dash Express?

a. Dash Express, is the first personal navigation system with two-way, Internet connectivity. In simple terms, Dash Express allows users to populate their Dash GPS with information that is accessible from the Web.

2. Why is Coldwell Banker sending its listings to Dash?

a. This is another example how Coldwell Banker is committed to reaching consumers in the early phases of the home buying/selling process. Coldwell Banker has not stopped exploring emerging media since winning the 2007 Inman News Innovator of the Year Award in the brokerage/franchise category.

b. Mobile devices continue to be an evolving medium with great application to the home buying and selling process. Consumers want real-time real estate information when they are on the road.

c. Coldwell Banker is ahead of the industry in recognizing the potential of GPS as a viable real estate tool. The Consumer Electronics Association^® reports Americans spend an average of 17 hours a week in their car, fueling sales of in-car GPS systems which are expected to be owned by 13% of households by the end of 2008.

d. Coldwell Banker continues to explore other GPS navigation outlets, but at this time Dash Express remains the only Web based device that can accept the feed from www.coldwellbanker.com

3. How does Coldwell Banker distribute listings to Dash?

a. All www.coldwellbanker.com listings are fed to Dash. Dash owners can easily add the Coldwell Banker listings button to their Dash Express via the MyDash Web site. Listings then automatically load onto their Dash Express navigation device. Listings without addresses are not viewable in the mapping feature.

b. Coldwell Banker sales associates, managers and broker/owners do nothing more than load listings as they currently do on www.coldwellbanker.com .

c. The feed is automatic and an added benefit to Coldwell Banker affiliated companies

4. What will a Coldwell Banker home listing look like on Dash?

a. Dash Express users who add Coldwell Banker listings to their GPS device by using the Coldwell Banker “HomeSearch” button on mydash.net will get listings.

b. The listings appear in simple text form and include:

i. Details about the home, including price and features

ii. Sales associate contact information

iii. Directions to home

5. Where can I buy a Dash Express?

a. Visit www.dash.net for information on where to buy (discounts unavailable at this time).

Coldwell Banker Phyllis Rubin Real Estate welcomes 3 new Sales Associates

Friday, May 16th 2008

Coldwell Banker Phyllis Rubin Real Estate is happy to welcome 3 new sales associates to our growing team of professionals.

Hilary England from Albrightsville comes to Coldwell Banker from Key Real Estate of the Poconos. Hilary has been a very successful agent in the 3 years that she has had her license and will be stationed at our Brodheadsville office. She has 2 children; a 15 year old son and 11 year old daughter. Hilary has a great love for art and creativity and is a self taught artist.

Dave Thomas is a former New York real estate agent and the newest sales associate at Coldwell Banker. He has a Bachelors degree in Information Systems Management from York College and enjoys working with computers. Dave has a teenage daughter and will be located at our East Stroudsburg office.

Melanie Zotynia started with Coldwell Banker Phyllis Rubin Real Estate in 2007 as office coordinator and received her real estate license in April 2008. She has taken the position as foreclosure department assistant working directly with Connie Foland at our Stroudsburg office. Melanie loves spending her free time with her 2 children.

Coldwell banker Phyllis Rubin Real Estate welcomes our new Sales Associates and are happy they chose to be part of our team.

Realogy Corporation named as fortune 500 company.

04-21-2008 - PARSIPPANY, N.J., - Realogy Corporation, the world's largest
real estate franchisor, today announced that the Company has again been
named as a member of the FORTUNE 500. The rankings were released in the May
5 issue of FORTUNE magazine, which annually publishes this prestigious
ranking.

With reported 2007 revenues of $5.97 billion, this marks the second
consecutive year in which Realogy has been named to the FORTUNE 500 list of
America's leading corporations.

"In a year when the residential real estate industry as a whole was
fundamentally challenged, we are particularly proud to have our company's
performance recognized in this manner," said Richard A. Smith, president and
chief executive officer of Realogy. "This achievement is a tribute to the
hard work and dedication of Realogy's employees and affiliated real estate
professionals alike."

About Realogy Corporation
Realogy Corporation, a global provider of real estate and relocation
services, has a diversified business model that includes real estate
franchising, brokerage, relocation and title services. Realogy's
world-renowned brands and business units include Better Homes and Gardens
Real EstateR, CENTURY 21R, Coldwell BankerR, Coldwell Banker CommercialR,
The Corcoran GroupR, ERAR, Sotheby's International RealtyR, NRT LLC, Cartus
and Title Resource Group. Collectively, Realogy's franchise systems have
approximately 15,700 offices and 308,000 sales associates doing business in
88 countries around the world. Headquartered in Parsippany, N.J., Realogy (
<http://www.realogy.com> www.realogy.com) has approximately 13,400 employees
worldwide. Realogy is owned by an affiliate of Apollo Management, L.P., a
leading private equity and capital markets investor.

Coldwell Banker Phyllis Rubin Real Estate Welcomes Nancy Bittner as Director of Career Development

Thursday, April 10, 2008

Coldwell Banker Phyllis Rubin Real Estate proudly welcomes Nancy Bittner as Director of Career Development.

Nancy Bittner has been in the real estate business full time for 19 years.
She started out many years ago with a small company and then joined Coldwell
Banker. She worked for 9 years with a Coldwell Banker Office in Clinton NJ
receiving many awards over the years including the prestigious Presidents
Club.

She then joined Weichert Realtors where she managed for 5 very successful
years. She received the Presidents Club Award for Weichert management
putting her in the top 1% of all the managers within the company. With all
the skills and knowledge of managing, recruiting, marketing etc. Nancy then
opened her own Real Estate Franchise, Assist 2 Sell. After 2 years she was
in the top 20% of all the Assist 2 Sell offices.

Nancy brings with her an incredible amount of knowledge, professionalism and
experience which will be very helpful as she begins her new position as the
Director of Career Development for Coldwell Banker Phyllis Rubin Real
Estate. When asked why she came back to Coldwell Banker Nancy says,”My
reason for coming back to Coldwell Banker is very simple." She has
experienced firsthand other real estate companies and there is no
comparison to Coldwell Banker. Coldwell Banker by far has the best
reputation as well as the best tools, technology, training, support staff
and marketing materials. Not to mention they have the most professional &
knowledgeable Realtors.

Nancy has her Pa. Associate Brokers License; she is licensed as a
broker/Salesperson in NJ and also has her Real Estate Instructors License.
She is a Graduate of the Realtor Institute and also a certified Senior Real
Estate Specialist. She belongs to the HSAR Board and the GSMLS in NJ as well
as the Lehigh Valley and Pocono Mountain Associations in Pa.

Nancy was married for 29 years. She is a widow and has 2 lovely daughters
Amanda and Cynthia who are both married. Nancy enjoys time with her family
and friends. She especially enjoys serving in her church. She was involved
in Big Brothers and Big Sister for several years. Her favorite pass time is
spending time with her yellow Labrador 'Reggie."

Nancy will be spending a great deal of time in all our locations and she
will maintain a "home" office at our East Stroudsburg location. She can
be reached at 570-476-7777 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

I am very excited to have Nancy join our already wonderful team. I hope
you all join in my enthusiasm & look forward to working with Nancy as we
grow & make Coldwell Banker Phyllis Rubin Real Estate more successful than
ever!!!

The "Do and Dont" List for first time buyers

COLDWELL BANKER^® OFFERS A “DO AND DON’T” LIST

FOR FIRST-TIME HOMEBUYERS

PARSIPPANY, N.J.(April 7 2008) – For most people, buying a home is the most significant investment of their lives. And in spite of the doubt and confusion clouding both the financial markets and news headlines, 2008 presents many genuine real estate opportunities – especially for first-time buyers. On average, housing inventory is up, prices are stable and historical data demonstrates that purchasing a home has proven a sound long-term financial investment. However, first-time homebuyers are often understandably anxious when it comes time to making what could be the largest purchase in their life. Coldwell Banker Real Estate LLChas come up with a simple “do and don’t” list to make the process easier for everyone dreaming of homeownership.

DO:

DO utilize free online tools to arm you with as much knowledge as possible. For example, the Home Price Comparison Index available at http://www.coldwellbanker.com offers buyers a way to compare average housing costs in over 400 U.S. markets.

DO take time to access and closely review your credit score. A sound financial track record and solid credit score can help lock in a loan and lower interest rates. Checking your records with a fine-tooth comb in advance will also ensure that you catch any errors ahead of time, as well as help you better understand how lenders may perceive you.

DO explore mortgage pre-approval. Getting this early green light will help others involved with your purchase that you are serious about home ownership – and well-qualified.

DO line up your “all-star” team of professionals before game day. A team of experienced professionals will be key to making the home buying process simple and seamless. Start by interviewing and selecting a sales associate who you “connect” with. That sales associate should also be able to help you indentify suitable lawyers, mortgage lenders, home inspectors and others who play a role in the process.
DO anticipate your future needs and buy for lifestyle. Try to anticipate how long you’ll live in your next home and plan for major lifestyle changes when possible. What may make a perfect starter home for a couple might not work as well when children come into the picture. Remember, people move for lifestyle reasons and your first home will likely not be your last.

DO hone in on your housing priorities. Your ideal home may have a porch, a pool and five full baths. But before you start looking, make sure to separate your “must-haves” from your “nice to haves,” so you know where you can compromise to meet your budget.

DON’T:

DON’T fall in love with the first house or neighborhood you see. That grand colonial with the picturesque view may win your heart at first glance, but don’t fall in love too fast. You need to keep an open mind to make sure you find the right fit for all your needs. At the end of your search, it may turn out that the riverfront ranch that’s closer for your commute is a better bet all-around.

DON’T buy beyond what you can afford. It’s easy to fall into that all-you-can-eat attitude when it comes to your first home purchase. You “want it all” when it comes to size, amenities, location, etc. But remember that your eyes may have a larger appetite than your wallet. Make sure that the down payment, closing costs, monthly expenses and taxes are truly within your income and savings range before you sign on the dotted line.

DON’T treat your home the way you treat your stock portfolio. It’s unrealistic and unwise to expect your housing investment to appreciate as quickly as you’d hope for your high-risk bonds. Buying for lifestyle, as opposed to trying to turn a quick profit, will help ensure that you are viewing home purchasing and ownership in the right context.

DON’T try to time the market. By the time most consumers sense a major real estate or financial market shift, the tables have typically already turned. Instead of waiting for a slim and unreliable window of time – and potentially missing out on the perfect home – buyers should focus on their own lifestyles andbuy when the time is truly right for them.

DON’T jump into an exotic or confusing mortgage. When it comes to downpayments and mortgages, if it sounds too good to be true, it probably is. Be sure to read carefully through every aspect of the proposed agreements to fully understand your end of the bargain. For instance, what seems like an attractive rate now may balloon exponentially a few years down the road. So arm yourself with information and don’t be afraid to ask questions.

DON’T underestimate the value of a trustworthy real estate agent’s on-the-ground expertise. While being a savvy buyer and doing one’s homework will help on the road to homeownership, a local expert with years of negotiating experience is invaluable when it comes to scouting out the perfect home – and closing the deal.

COLDWELL BANKER HOSTS S.M.A.R.T SEMINAR

Wednesday April 3, 2008. Coldwell Banker Phyllis Rubin Real Estate, Coldwell Banker Town & Country, Coldwell Banker Rundle & Coldwell Banker Hearthside hosted a 3 hour seminar for Floyd Wickman's S.M.A.R.T training program at the Edelweiss Restaurant in Pocono Lake, PA.

Over 90 select seasoned and new Real Estate professionals were in
attendance. The S.M.A.R.T Program being taught by Master Trainer Shelly Spiegel has been developed specifically to train real estate professionals how to manage the changes of a shifting market. The program focuses on key areas of selling skills and business building practices. Associates who successfully complete the 7 week program average 30 closed transactions a year.

Heather D'Adamo, Broker/Owner of Coldwell Banker Phyllis Rubin Real Estate and 2 time graduate of the Floyd Wickman Sweat Hogs Program, hopes all agents seeking to further develop their Real Estate Careers and maximize their earnings, take full advantage of this outstanding training program being offered.

For more information about the S.M.A.R.T program and details on how it is being offered through Coldwell Banker Phyllis Rubin Real Estate, real estate professionals are welcome to contact Heather D'Adamo, Broker/Owner of Coldwell Banker Phyllis Rubin Real Estate directly @ 570-424-6611 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Participating Coldwell Banker Broker/Owners & Managers extend their
gratitude & appreciation to The Edelweiss Restaurant for their gracious hospitality. The Edelweiss Restaurant specializes in Continental & American cuisine. For menu, reservations & directions visit www.theedelweiss.com

MOVING FOR LIFESTYLE

MOVING FOR LIFESTYLE; MOMS ARE RELOCATING PRIOR TO THEIR CHILDREN ENTERING SCHOOL

BabyCenter^®/ Coldwell Banker^® “Mom’s Today” Survey Concludes That Modern Mom’s Value Their Children’s Education and Lifestyle When Considering a Move; Best Thing About Being a Mom Today is Men Are Expected to Share Responsibilities

(PARSIPPANY, N.J.) - April 1, 2008 – Coldwell Banker Real Estate LLC and BabyCenter LLC, the leading destination for new moms and expecting parents, today released a comprehensive new survey focused on “Moms Today,” which found that children’s ages and needs play a major role in when and why American families move. The BabyCenter^® / Coldwell Banker^® study, which surveyed 2,432 moms across the country on their opinions and attitudes relative to their home and family, found that a full 68 percent of those surveyed who moved in the last 18 months indicated they did so during their pregnancy or within the first two years of their child’s lives compared to just 13 percent reporting a move after their children entered kindergarten.

The primary reasons for moving included the traditional responses of more space, wanting a nicer home and being in a good or better school district. Yet other reasons cited shed light on how much a child’s school and family lifestyle play in family decisions. For instance:

· Those citing moving for an easier commute changed from a high of 34 percent during pregnancy to just 21 percent when their children are in grade school.

· Moving because of a job transfer drops from a high of 27 percent when children are aged one-to-four to 17 percent when children are school age.

· Those citing wanting a better climate as a reason for a move drops from a high of 13 percent with toddlers to just two percent after the kids enter school.

“We have long stated that lifestyle changes are reasons why people move and having a child is one of those defining moments in life that might call for a new home,” said Jim Gillespie, president and chief executive officer of Coldwell Banker Real Estate LLC. “The study validates what real estate professionals have explained for years. Families work their way up in types and locations of their homes and eventually settle into their ‘long-term’ home when their children enter school, develop friends and engage in activities.”

As mom’s engage with their children, education remains a focal point of the family. According to the survey findings 43 percent of moms reported that they are nervous about being able to afford a good education for their children. Additionally, 50 percent of moms admit to worrying about their children getting a good education and good opportunities.

But the moms are getting help from their significant other as 64 percent think the best thing about being a mom today is the expectation of men to share more in the childcare responsibilities. Along with “their man’s” assistance, technology is having a positive impact on moms. Thirty percent of moms say technology such as cell phones, the Web and services like TiVo make life easier for today’s mom.

These advances could not come at a better time, because 53 percent surveyed believed being a mom today is harder than it was during their mothers’ days.

“The results of this survey reflect the change of women’s roles in modern society,” said Linda Murray, editor-in-chief of BabyCenter. “Mothers continue to focus on providing the best possible life for their kids, including home and education, but are now getting more help from their partners and from technology.”

The survey which was conducted online and offline by novaQuant for BabyCenter and the Coldwell Bankerorganization also found that the kitchen is increasing its value as a cornerstone of family activity.

“Obviously the kitchen has always been a main area of family life,” said Gillespie. “It was fascinating to see that 39 percent of the moms surveyed wanted the latest technology to be brought into the kitchen, more than any other room. Computers, music, television and the like are making the kitchen an even greater gathering point in American family life. It is also no wonder then that 33 percent of the moms would welcome a kitchen renovation more than any other in their home.”

Other Noteworthy Statistics from the BabyCenter/Coldwell Banker “Mom’s Today” Survey Include:

Today’s mom, while seeing the house as a home first, clearly understands the investment value of their home. More than 70 percent, at least once a year, check the value of their home.

13 percent of moms think Reese Witherspoon is the quintessential Modern Mom. While 12 percent think Jennifer Garner is and 10 percent think Brooke Shields is a good representative.

Survey Methodology
This survey was conducted online from January 17- February 5, 2008. A total of 2432 respondents completed the survey, recruited from both the BabyCenter® panel (maintained by Socratic Technologies) as well as pop-ups on the BabyCenter® site. Only female U.S. residents with children were included in the survey. The survey was fielded by novaQuant Inc.

COLDWELL BANKER PHYLLIS RUBIN REAL ESTATE NAMES ANOTHER NEW AGENT

STROUDSBURG, Pa., -- (March 16, 2008) – Coldwell Banker Phyllis Rubin Real Estate, with seven offices in the Monroe County area, has named another new agent to its staff of more than 70.

Joseph Sellare comes to Coldwell Banker Phyllis Rubin Real Estate from Century
21 Millennium. A licensed agent for over two years, Joseph brings extensive experience in the new construction and home improvements industries, experience that has been a benefit to his clients.

Coldwell Banker Phyllis Rubin Real Estate welcomes him as a new real estate professional to our organization and is happy he chose to be part of our team.

COLDWELL BANKER PHYLLIS RUBIN REAL ESTATE NAMES THREE NEW AGENTS

STROUDSBURG, Pa., -- (March 14, 2008) – Coldwell Banker Phyllis Rubin Real Estate, with seven offices in the Monroe County area, has named three new agents to its staff of more than 70.

Athena Frey of Effort, Pa will be at our Brodheadsville office, Alba Figueroa of Long Pond, Pa will be at our Stroudsburg office and Rebecca Rodland of Marshalls Creek, Pa will be at our East Stroudsburg office.

Coldwell Banker Phyllis Rubin Real Estate welcomes them as new professionals to our organization and are happy they chose to be part of our team.

COLDWELL BANKER RECOGNIZED BY PR NEWS FOR CHARITABLE GIVING PROGRAM

PR News Names Coldwell Banker Finalist in Corporate Social Responsibility Award Program

PARSIPPANY, N.J., (Feb. 12, 2008) – Coldwell Banker Real Estate LLC was recently named one of five finalists in the prestigious PR News Corporate Social Responsibility (CSR) award program for its work with Habitat for Humanity® during the brand’s 100th Anniversary celebration. More than 70 companies in 20 categories were named as finalists, with Coldwell Banker® being the only real estate brand among them.
The recently concluded Coldwell Banker 100 Homes for Habitat campaign raised $6.2 million for local Habitat for Humanity affiliates and financed the construction of more than 130 home builds across the United States and Canada.

Coldwell Banker is joined by four other well-known companies — Blue Cross Blue Shield of Delaware, Pfizer, Shell Oil Company and Sodexho ¬— in the Stakeholder Engagement category of the CSR award program. The winner will be announced on March 19 at the National Press Club in Washington, D.C.

"We have just come off what I call the greatest give-back in real estate history,” said Jim Gillespie, president and chief executive officer of Coldwell Banker Real Estate LLC. “We believe in Habitat for Humanity’s mission and are inspired by the work of this organization. We are very proud of our achievements and being recognized by PR News is a reaffirmation of what we have accomplished.”

Recently, Coldwell Banker Real Estate LLC announced a new multi-year partnership with Habitat for Humanity International that centers on the Coldwell Banker Homes for Habitat campaign. The partnership is expected to raise another $4 million by 2011 with Coldwell Banker affiliated companies and sales associates continuing to support local Habitat for Humanity affiliates.

Habitat for Humanity has been the Coldwell Banker Real Estate LLC national nonprofit organization of choice since 1993. Coldwell Banker affiliated companies have donated countless dollars and hours of labor to the organization and continue to raise the bar on their level of commitment.

About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 250,000 houses worldwide, providing simple, decent and affordable shelter for more than 1 million people. For more information, visit www.habitat.org.

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2007, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the eighth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,800 residential real estate offices and nearly 117,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/Web-based lenders in the country. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.

COLDWELL BANKER PHYLLIS RUBIN REAL ESTATE NAMES 5 NEW REALTORS

STROUDSBURG, Pa., -- (February 8, 2008) – Coldwell Banker Phyllis Rubin Real Estate, with seven offices in the Monroe County area, has named five individuals to its staff of more than 70 real estate agents.

Lisa Flory of East Stroudsburg, Pa.., will manage the Brodheadsville and Stroudsburg locations. Mark Banack of Canadensis, Pa. will manage the Mount Pocono office. Sonia Kern also of East Stroudsburg, will be located at Coldwell Banker’s Stroudsburg office. Julie J. Fredmund-Heiney of Pocono Lake, Pa., and Ron Bates of Scotrun, Pa., will work from the Coldwell Banker office in Blakeslee.

Flory has been an agent for more than seven years and holds the Accredited Buyer Representation designation by the Real Estate Buyers Agent Council, Inc., of the National Association of REALTORS. Fredmund-Heiney has been in the real estate business for 21 years with experience in sales and other business operations. Bates has been a realtor for five years with a background in new construction. Kern is a new realtor who recently earned her license. Banack has been licensed for the past four years and holds his associate brokers license and the Accredited Buyer Representation designation.

All five are members of the Pocono Mountains Association of REALTORS. All will begin their positions immediately.

COLDWELL BANKER PHYLLIS RUBIN REAL ESTATE AGENT RETURNS

STROUDSBURG, Pa., -- (February 8, 2008) –Libbie David of Albrightsville, Pa., a former Coldwell Banker Phyllis Rubin Real Estate associate broker who left the position for a brief period of time, has returned to work with Coldwell Banker’s staff of more than 70 real estate agents. She will be based in the Blakeslee office.

David has been in real estate for more than 14 years and is a member of Coldwell Banker’s Multi-Million Dollar Club. She was named to the Coldwell Banker Sterling Society, an honor for individuals who achieve $110,000 closed adjusted gross commission income or 25 closed units. This distinction is a level achieved by only 18 percent of the more than 126,000 sales associates worldwide in the Coldwell Banker system. She is an active member of the Pocono Mountains Association of REALTORS serving on their Government Affairs Committee and is treasurer of the Realtors Political Action Committee.

She holds the Accredited Buyer Representation designation by the Real Estate Buyers Agent Council, Inc., of the National Association of REALTORS and is a member of the Pennsylvania Assocation of REALTORS. She holds the Negotiation, E-Marketing and Certified New Home Specialist designations and is a member of the Council of Residential Specialists. David is a graduate of the REALTOR Institute and earned her associates degree from Coldwell Banker University

New owner of real estate agency bringing online tools to clients

By Wayne Witkowski
For the Pocono Record
December 30, 2007

Home buyers and home sellers have more tools available to them than ever to mobilize a transaction, says Heather D'Adamo of Kresgeville, who became broker/owner of Coldwell Banker Phyllis Rubin Real Estate in September.

"Our company is taking people to where nobody else is going," said D'Adamo, a former sales agent and associate broker for the company who purchased it from Vickie Brockelman, the owner of the past 15 years. D'Adamo, only 27 years old, has brought a likewise young approach to the company headquartered in Stroudsburg with five locations in East Stroudsburg, Brodheadsville, Mount Pocono, Blakeslee and Wind Gap and a booth in Stroud Mall.

D'Adamo says her attitude has not changed, except for her strategy to further empower the real estate consumer. The company employs 50 agents.

"People call me aggressive, but I'm prepared for this," D'Adamo said. "It's something I've wanted to do. It was difficult making the transition at first, but I don't forget where I came from."

"We have about 50 agents and, with the changeover, none of them have left the company, which is amazing," said Jim Ritter of East Stroudsburg, appointed vice president and general manager.

Ritter has been busily working these days with the Coldwell Banker Phyllis Rubin Real Estate Web designers on adding Hometracker to its Web site. It already is offered on the national Web site for Coldwell Banker, and they feel it will enhance traffic from local browsers.

It's an innovation that D'Adamo learned about and adapted from the corporate headquarters and CEO Jim Gillespie. Homeowners on this page can get an estimated value of their home at the time the mortgage is paid off.

In a really creative twist, it allows homeowners to install imagined upgrades for their homes, from things such as new interior painting to an additional room or a new roof and how much those changes would drive up the value of the home.

"We will integrate that into our own Web site, and it should be available in two weeks," said Ritter.

Once online, the tools will be accessible at www.cbprre.com.

Many real estate agencies can perform these services as well, but this innovation allows homeowners to analyze upgrades at their own pace from their own computer at home.

"In this way, homeowners will come in with a head-start on ideas for selling a home," said D'Adamo.

Ritter points out that 20 percent of homebuyers are single females, with 9 percent single males, and the Web site offers tips to first-time homebuyers as well as factoring interest rates and the reasons why home inspections are important.

"And there is a huge group of baby boomers and empty nesters, because a lot of them want things to do, and there are plenty of things here," said D'Adamo, a lifelong Monroe County resident who points to the natural activities and the Mount Airy casino. "But they don't realize how rustic it still is."

The other innovation already in place is Lead Router, also a byproduct of Coldwell Banker's corporate, that will streamline the home sales operation.

If someone surfing the Web finds a home in which they are interested listed by Coldwell Banker Phyllis Rubin Real Estate, a signal is forwarded to the listing agent's cell phone and the phone will ring with the contact information. In a matter of minutes, that agent will be able to call the inquiring online visitor to set up a possible appointment and to answer questions on the spot.

"For the past five or six years, we've seen an increase in buyers using the Web. It's up to 80 percent now," said Ritter.

There also is a recruiting element on the local Web site for anyone interested in becoming an agent, with information on the training needed.

D'Adamo said she is well prepared for the ever-changing technology, the ever-changing area to residential and business growth and the uncertain climate surrounding the industry with the large number of foreclosures locally and nationally and the mortgage difficulties of homeowners. Their primary financier is Home Finance Corp. Mortgage Co. in Tannersville.
But Ritter feels the foreclosure fears are overstated because, he said, the increase there coincides with the growth in the area. And he said the value of homes continues to rise in the shaky market.

"But the highs are not crazy highs; they're not priced out of the market," said Ritter. "The highs might not be as high and the lows are not as challenging as some people think."

Although D'Adamo and Ritter agree it's a buyer's market, they also agree that homeowners still are at an advantage selling real estate and now can be even more savvy with the online resources available to them.

COLDWELL BANKER PHYLLIS RUBIN REAL ESTATE NAMED TO COMPANY’S TOP 20

(SECOND TIME IN 2007)

STROUDSBURG, Pa., -- (May 31, 2007) –For the second time in 2007, the Stroudsburg Office of Coldwell Banker Phyllis Rubin Real Estate was named to the Coldwell Banker Top 20 Offices Nationally for April 2007. This achievement comes off the heels of having received the same honor in February 2007. In April, Coldwell Banker Phyllis Rubin Real Estate’s rank was 11 nationally.

“The team of REALTORS in the Stroudsburg Office is an exceptional group of professionals,” said Veronica Brockelman, broker/owner of Coldwell Banker Phyllis Rubin Real Estate. “There are offices nationally that might never achieve this level of success and this office has managed the achievement twice since the beginning of the year. We should watch this group closely because there will be even greater successes as the year continues and the marketplace grows.”

Coldwell Banker Phyllis Rubin Real Estate was recognized among the 3,900 Coldwell Banker offices for April’s adjusted gross commission in offices of 11 to 20 sales associates. In the past, several other CBPRRE offices have been honored with this distinction.

In a letter to Brockelman, Jim Gillespie, president and CEO of Coldwell Banker Real Estate Corporation in Parsippany, N.J., says, “An accomplishment of this nature distinguishes Coldwell Banker Phyllis Rubin Real Estate as a shining example of dedication and exceptional performance. I commend you and your staff on this achievement. It is through your combined efforts that Coldwell Banker remains at the forefront of the real estate industry.”

COLDWELL BANKER PHYLLIS RUBIN REAL ESTATE NAMED TO COMPANY’S TOP 20

STROUDSBURG, Pa., -- (April 4, 2007) –The Stroudsburg Office of Coldwell Banker Phyllis Rubin Real Estate was named to the Coldwell Banker Top 20 Offices Nationally for February 2007.

Coldwell Banker Phyllis Rubin Real Estate was recognized among the 3,900 Coldwell Banker offices for February’s adjusted gross commission in offices of 11 to 20 sales associates. In the past, several other CBPRRE offices have been honored with this distinction.

“An achievement of this nature is only accomplished through the combined efforts of dedicated professionals,” said Jim Gillespie, President and CEO of Coldwell Banker Real Estate Corporation, Parsipanny, N.J. “Your entire offices is to be commended for their contribution to this award.”

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